Online Music Retail Products Class
Welcome to the online Music Retail Products class (MMP280) taught during the summer in the Music Media Production and Industry department at Ball State University in Muncie, Indiana by Robert Willey. The class is designed to help you prepare for a career in retail sales, sales representation, or customer and technical support. Students who are enrolled will do their assignments and get their questions answered through Blackboard.
If you're not taking the class you can explore the material in any order. One approach might be to start with the families of products with which you are least familiar. For example, if you're a keyboard player, try starting with stringed instruments or microphones and vocal processors.
The class is built around resources from Sweetwater Sound Inc located in Fort Wayne, Indiana. Sweetwater is one of the most largest online sales companies and is just 70 minutes away from us up Highway 69. Chuck Surack, its founder and CEO, was instrumental in lobbying the state to fund the construction of our music production facilities, and each semester some of our graduates join their sales and support teams. The knowledge gained from this class can help you prepare for their comprehensive exam (for which a 40% is considered a good score), or to work for many of the other companies we study.
- Know how to research and write a case study
- Become aware of the main music retail product companies in your state
- Become familiar with the Sweetwater ProGear catalog
- Become familiar keyboards, synthesizers, MIDI and groove controllers, and keyboard amps.
- Plan the presentations you'd like to attend at Gear Fest
- Become familiar with the acoustic and electronic drums, cymbals, and hardware.
- Plan for the vendors you'd like to visit at Gear Fest
- Become familiar with microphones, vocal processors, and preamps.
- Plan the questions you want to ask at Gear Fest of the manufacturer reps and Sweetwater sales engineers
- Become familiar with the brands of preamps, dynamics processors, channel strips, EQ, reverb, multi-effects, monitors, heaphones, field and hand held recorders
- Rate yourself on skills and experience relevent to customer service work
- Become familiar with the brands of computers and operating systems, storage, audio interfaces, control surfaces, plug-ins, and notation software
- Rate yourself on skills and experience relevent to technical support work
- Compare the features of the two DAW software package that you are least familiar with
- Become familiar with the brands of DJ equipment
- Rate yourself on skills and experience relevent to technical writing
- Become familiar with the brands and functions of live sound systems
- Become aware of the role and responsibilities of sales reps and systems integrators
- Reinforce the information you learned so far in the course by reviewing the material and seeking out enrichment material. Add resources that you think would be helpful for other students to our shared supplemental resources list.
- Be familiar with different categories of "accessories".
©2016 Robert Willey